# Posted: 25 Jan 2007 15:16
Entertainment Rights Plc has announced the acquisition of worldwide publishing phenomenon, 'Where's Wally?', better known in the US as 'Where's Waldo?'.
ER's acquisition of worldwide rights includes audiovisual, licensing and merchandising, publishing, live events and digital rights in perpetuity, with creator Martin Hansford reserving the right to continue creating and publishing 'Wally' titles in their original format.
ER plans to develop a multimedia global content strategy for the 'Where's Wally?' brand including web, software, mobile, handheld consoles for entertainment, gaming, education, interaction and competition properties. ER will create new animated and live action content with multi-platform application expected to launch worldwide in 2008/2009.
The acquisition of 'Where's Wally?' follows ER's recently completed purchase of US media company Classic Media.